Privacy

Privacy notice

How BFW Transfers Ltd collects, uses and protects your personal information when you enquire, book or travel with us.

Last updated: 4 September 2026

1. Who We Are and Contact Details

  • Data Controller: BFW Transfers Ltd, company number 16787498, is responsible for deciding how personal information is used to handle enquiries, manage bookings and provide transfers.
  • Address: BFW Transfers Ltd, 49 Whitegate Drive, Blackpool, FY3 9DG, England.
  • Phone: 01253 366130
  • Email: bookings@bfwtransfers.co.uk
  • Our Booking Portal: The BFW booking portal is part of our booking service, not a separate transfer company. This notice covers information used by BFW through the website, portal and other booking channels.

2. What Information We Collect and Why

  • Enquiries and Journeys: Passenger names, telephone numbers, email addresses, pickup and drop-off addresses, dates, times, flight details, passenger numbers, luggage and booking references help us quote, plan and provide transfers.
  • Communications: Messages and correspondence help us answer questions, confirm arrangements, provide driver updates and deal with complaints.
  • Payments: Payment status, transaction references, amounts, refunds and relevant billing information help us manage fares and financial records. Where you pay through Stripe checkout, Stripe handles the card details entered there; these are distinct from the payment records BFW receives.
  • Booking and Account Records: Booking history and, where account features are used, registration details and preferences help us manage your bookings and account.
  • Offers and Promotion Codes: Promotion codes and redemption records help us apply discounts and enforce an offer’s stated usage limits.
  • Website and Advertising Information: Cookie choices, browser and device information, IP addresses, website interactions and campaign identifiers may be processed to operate the website and measure its use or advertising performance. Section 9 explains the consent controls and possible cookieless measurement.
  • Travel Requirements: Please tell us the practical assistance or equipment requirements needed for your journey and avoid sending unnecessary medical details. Where information reveals health or disability, an additional legal condition is required for its use and must be explained when that information is collected.
  • Required Information: Without essential contact, journey or payment information, we may be unable to arrange or provide your transfer. Optional marketing consent is not a condition of booking.

3. Lawful Bases for Processing

  • Contract: To respond to your request for a quote, make a booking, take payment, communicate journey arrangements and provide the service agreed with you.
  • Legal Obligation: To keep records and disclose information where accounting, tax, licensing, safety or other applicable law requires it.
  • Legitimate Interests: Where necessary and balanced against your rights, to administer journeys booked by someone else, manage enquiries and complaints, protect business systems, prevent misuse of offers and establish or defend legal claims.
  • Consent: For optional consent-based analytics, advertising technologies and marketing where consent is required. You can withdraw consent without affecting the lawfulness of earlier processing.
  • Service Messages: Booking confirmations, collection instructions and essential journey updates are service communications, not marketing. Withdrawing marketing consent does not stop messages needed to manage your booking.

4. How We Collect Your Information

  • Directly From You: Through our website and BFW booking portal, telephone calls, emails, WhatsApp messages and other communications with us.
  • Someone Booking for You: A lead passenger, employer, organisation or other person arranging your journey may provide the details needed for your transfer. They should make you aware of this notice.
  • Drivers and Service Providers: Drivers, transfer partners, payment providers and services supporting our operations may supply journey updates, transaction confirmations and information needed to fulfil or resolve a booking.
  • Website Technologies: Our website and its supporting services receive technical information when you visit. Optional tracking and attribution are handled as described in section 9 and our cookie policy.

5. How Long We Keep Information

  • Accounting and Transaction Records: Relevant records may be retained for up to six years where required for accounting or legal purposes. The applicable requirement determines when the retention period begins.
  • Journey and Licensing Records: Retention depends on the applicable licensing requirement, the need to administer the booking and any complaint or legal claim. Not every passenger detail needs to be kept for the same period as an invoice.
  • Enquiries and Correspondence: Kept for as long as reasonably needed to answer the enquiry, manage follow-up and resolve any related complaint or dispute.
  • Account Information: Where an account is used, retention depends on whether it remains active and which underlying booking or financial records must still be kept after closure.
  • Marketing Preferences: Marketing use ends when you withdraw the relevant consent or object. A minimal record of your opt-out may be retained to respect your preference.
  • Website and Advertising Records: Retention depends on the measurement purpose, the relevant service’s settings and your consent choices. Withdrawing consent does not automatically erase information already lawfully processed.
  • Longer Retention: Specific records may need to be retained longer where required by law or necessary for an ongoing complaint or legal claim. You can ask us about the retention period applying to your information.

6. Who We Share Information With

  • Drivers and Transfer Partners: Relevant passenger and journey details are shared with the assigned driver and, where another operator carries out your transfer, that operator. We limit sharing to what is needed to arrange and provide the service.
  • Portal and Website Support: Providers supporting the BFW portal and website may process information for hosting, data storage, technical support and security. BFW remains responsible for its own use of your information.
  • Payments: Payment providers, including Stripe where Stripe checkout is used, process information needed to take payments, manage refunds and prevent payment fraud. Their own privacy information explains any processing they carry out for their own legal or business purposes.
  • Communications and Business Services: Services supporting email, messaging, accounting and business administration may process information needed for those functions.
  • Google and Meta: Where optional advertising consent and an appropriate lawful basis apply, Google and Meta may receive campaign identifiers, browser identifiers or hashed matching data for advertising measurement and customer-audience exclusions. Hashing changes the format of information; it does not necessarily make it anonymous.
  • Authorities and Advisers: Information may be disclosed to licensing bodies, tax authorities, police, insurers or professional advisers where legally required or otherwise lawfully necessary.
  • Provider Roles: Some providers act on our instructions; others have their own responsibilities for particular uses of information. Sharing must have an appropriate legal basis and any required contractual protections.
  • Selling Information: BFW does not sell personal information.

7. Information Processed Outside the UK

  • International Services: Some services supporting payments, communications, hosting or advertising may process information outside the UK. The location and arrangements depend on the provider and service used.
  • Transfer Requirements: Where UK international-transfer rules apply, a permitted transfer mechanism is required. This may be UK adequacy regulations or appropriate contractual safeguards, with any additional assessment or protections required by law.
  • Further Details: Contact us to ask which transfer arrangements apply to your information and how to obtain details or a copy of any applicable safeguards.

8. Your Data Protection Rights

  • Access and Correction: Ask for access to your personal information and for inaccurate or incomplete information to be corrected.
  • Erasure and Restriction: Ask us to erase information or restrict its use where the legal conditions apply. Some records may still need to be retained for legal obligations or claims.
  • Data Portability: Ask for a portable copy of information where the legal conditions apply.
  • Right to Object: You can object at any time to the use of your personal information for direct marketing. You can also object, on grounds relating to your situation, to processing based on legitimate interests.
  • Withdraw Consent: Contact us to withdraw consent where we rely on it. For optional website tracking, use Cookie preferences in the website footer. Withdrawal does not affect earlier lawful processing.
  • Making a Request: Email bookings@bfwtransfers.co.uk or call 01253 366130. You do not need to use a particular form.
  • Response Time and Fees: Requests are normally free and answered without undue delay, usually within one month. Where permitted by law, we may need to verify identity, clarify an access request or extend the response period for complexity or multiple requests. We will explain any applicable extension, refusal or permitted fee.

9. Cookies, Analytics and Marketing

  • Necessary Storage: The website uses browser storage to remember your cookie choice. This is separate from optional analytics and advertising storage.
  • Optional Tracking: Google Tag Manager manages the website’s configured Google Analytics, Google Ads and Meta tags. Optional analytics and advertising storage are denied by default and enabled if you accept optional cookies.
  • Advertising Attribution: With optional consent, campaign and browser identifiers may be stored and passed to the BFW booking portal to connect an advertising visit with booking activity and measure campaign results.
  • Cookieless Measurement: Google Tag Manager loads with consent controls in place. Google may still receive consent-aware, cookieless measurement pings while optional storage is denied. Rejecting cookies should not be understood as stopping every connection to an external service.
  • Changing Your Choice: Use Cookie preferences in the footer to accept or reject optional cookies. Browser settings can also remove existing cookies. See our cookie policy for more information.
  • Marketing Messages: Where we send promotional messages, the appropriate marketing rules apply and we obtain consent where required. You can opt out using the method provided in the message or by contacting us. Booking a transfer does not, by itself, mean agreeing to marketing.
  • External Links: Following links to WhatsApp, social media, review platforms or other external services takes you to organisations with their own privacy and cookie arrangements.

10. Security, Complaints and Updates

  • Protecting Information: We use appropriate organisational and technical safeguards to protect personal information. No website or internet transmission can be guaranteed completely secure.
  • Contact BFW: If you have a privacy concern, contact bookings@bfwtransfers.co.uk or 01253 366130 so we can investigate.
  • Your Right to Complain: You can complain to the Information Commissioner’s Office (ICO). You do not have to complete our complaints process before exercising that right.
  • ICO Contact Details: Telephone 0303 123 1113, or visit the ICO complaints website.
  • Notice Updates: We may update this notice when our services, use of information or legal requirements change. The date above identifies the latest version. Where required, we will bring significant changes to your attention before using your information for a new purpose.